Feel better, 1939 style.

Detail of an advert showing a woman grimacing accompanied by the words ‘neauraglic pains.’
Detail of a 1939 ad for ‘Phensic No-Pain’ tablets (Aspirin)

eyond the infamous Craven A ‘for your throat’s sake, smoke!’ adverts, the late 1930s had plenty of other products aimed at keeping the body in tip-top shape. I’m fortunate to have a huge collection of issues of the British photojournalistic magazine — Picture Post — which published some fascinating features and reports during its 1938–1957 run, especially in the run up to the Second World War. There is a particular strain of tragic…